THE

Story

Chloe’s work lives at the intersection of documentary storytelling and deep emotional presence. With roots in writing, filmmaking, and visual narrative, her approach to photography and film is less about perfection and more about meaning, capturing moments as they are felt, not just how they look. Her brand is built for the deeply sentimental: people who want to see themselves, their stories, and their relationships reflected with honesty and care. Chloe creates visual narratives that feel like memory, layered, imperfect, and deeply human.

Strategy

THE

The strategy centered on positioning Chloe not as a traditional wedding photographer or filmmaker, but as a visual storyteller and facilitator of connection. We intentionally moved away from clean, templated photography aesthetics in favor of a more editorial, gallery-inspired experience, one that invites visitors to slow down and engage emotionally. The website and brand direction leaned into narrative structure, poetic copy, and organic visual rhythm to mirror Chloe’s thoughtful, unhurried approach. Every design and content decision was made to highlight experience over transaction, helping potential clients feel seen, understood, and drawn into a process that values depth, story, and soulful connection.

“Working with Aviana feels like the part of an infomercial where it transitions from black and white scenes of someone spilling everything to the colorful scenes of people having their lives changed by the Shamwow (or whatever product you want to envision for this scenario). Are you tired of looking at a brand designer’s portfolio and being confused about how their clients branding suites are ~actually~ different? Do you want your brand to have personality that extends beyond just the same 5 keywords and colors? Do you imagine a brand that doesn’t look like an AI robot made it?

Not only is she so talented and creatively inclined, but she is so intentional in making sure that your brand design feels personal. After seeing so many brand designers who were churning out near identical designs for every client, I had my reservations about working with someone else on my brand. I told Avi about my concerns and she was so receptive and helpful in making sure my branding is personal but still professional. If you’re looking for branding that feels unique and incorporates your actual personality (and not just regurgitated visuals and SEO keywordy sounding jargon) you NEEEEED to book with Avi!!!!!!! Cannot say enough kind things about her.”

Chloe Darveau

EVERY BRAND STARTS WITH A STORY

If you’re ready to tell yours with clarity and intention, let’s begin.

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