Hand-drawn text and illustrations promoting an environmental event named 'Chloe Photo + Film & Drive' with a leaf and a person holding a leaf.
White graphic with text that says "CREATIVE LOGO" in a stylized font, with a line drawing of a sailboat next to the text. Background is black.

Chloe Darveau

Brand Identity

Chloe's work lives at the intersection of documentary storytelling and deep emotional presence. With roots in writing, filmmaking, and visual narrative, her approach to photography and film is less about perfection and more about meaning, capturing moments as they are felt, not just how they look. She creates visual narratives that feel like memory: layered, imperfect, and deeply human.

The strategy centered on positioning Chloe not as a traditional wedding photographer or filmmaker, but as a visual storyteller and facilitator of connection. We moved away from clean, templated aesthetics in favor of a more editorial, gallery-inspired experience, one that invites visitors to slow down and engage emotionally.

Every design and content decision was made to highlight experience over transaction, helping potential clients feel seen, understood, and drawn into a process that values depth, story, and soulful connection above all else.

Black and white image of two hands intertwined, forming a heart shape against a plain background with the text 'Chloe Daviau' and 'photo + film' visible on the image.
Close-up of a sticker or label on a wooden surface with the logo and text of 'The Deer Valley Photo + Film'.
A person's hand with blue nail polish is pointing at a row of vinyl record sleeves in a store. The record sleeves have handwritten labels indicating their content, such as 'AMBROSIA' and 'ABC'.
Blurred image of a couple dressed in wedding attire standing on a rocky ledge with a canyon in the background.
Sunlit ocean water with shimmering reflections from the setting or rising sun, creating a golden glow.
A collage of nine photographs featuring flowers, architecture, desert landscapes, sky with clouds, a half grapefruit, hands, ocean, a couple in wedding attire, and a sunset reflected in water. The text at the bottom reads "Chloe Darveau Photo + Film."
A red apple with a smooth surface on a warm-toned surface, with shadows cast to the right.
View of desert landscape with Joshua trees and rocks, seen through a car's side mirror on a sunny day.
A person with blue fingernail polish touching a vinyl record section in a store, with hand reaching for a record. The records are stored in plastic sleeves with handwritten labels.
A bride in a white wedding dress and veil, holding hands with a groom in a black suit, walking on a rocky ledge in a desert landscape with sparse vegetation and distant mesas under a partly cloudy sky.
A black and white photo of a young woman lying in tall grass, wearing a white dress and boots, with her eyes closed and her hair slightly tousled.
A bride and groom sharing an intimate moment with their faces close together, surrounded by a colorful bouquet of flowers.

“Working with Aviana feels like the part of an infomercial where it transitions from black and white scenes of someone spilling everything to the colorful scenes of people having their lives changed by the Shamwow (or whatever product you want to envision for this scenario). Are you tired of looking at a brand designer’s portfolio and being confused about how their clients branding suites are ~actually~ different? Do you want your brand to have personality that extends beyond just the same 5 keywords and colors? Do you imagine a brand that doesn’t look like an AI robot made it?

Not only is she so talented and creatively inclined, but she is so intentional in making sure that your brand design feels personal. After seeing so many brand designers who were churning out near identical designs for every client, I had my reservations about working with someone else on my brand. I told Avi about my concerns and she was so receptive and helpful in making sure my branding is personal but still professional. If you’re looking for branding that feels unique and incorporates your actual personality (and not just regurgitated visuals and SEO keywordy sounding jargon) you NEEEEED to book with Avi!!!!!!! Cannot say enough kind things about her.”

Chloe Darveau

A scenic landscape photo of the sky with some clouds during sunset or sunrise.
A person with light hair and white clothing is in the foreground, partially obscured, with a blurred arm. In the background, there is a vast canyon landscape with layered rock formations under a partly cloudy sky.
A chocolate bar with the words "Chocolate + Pho" and "Love" written on it, decorated with a small illustration of a sprig of herbs.
A desert landscape with a winding road, distant mountains, and a group of trees in the foreground. The sky is clear with a few clouds.

EVERY BRAND STARTS WITH A STORY

If you’re ready to tell yours with clarity and intention, let’s begin.

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