THE
StoryMAVI was created from the belief that celebrating life is not separate from faith, it’s an extension of it. Designed for women who want their quiet moments to feel joyful, meaningful, and beautifully human, MAVI invites sacred reflection to coexist with softness, playfulness, and everyday delight. Rooted in honoring God first and celebrating well second, the brand treats journaling not as an interruption to life, but as a continuation of the party, where prayer, memory, gratitude, and growth are all welcomed. MAVI exists to help women feel seen, connected, and celebrated in both the sacred and the ordinary moments that shape their lives.
StrategyTHE
The strategy behind MAVI focused on balancing reverence with joy, pairing dainty, feminine details with moments of confident boldness. Visually, this translated into a soft-yet-bright color palette anchored by a focal hue, supported by creams, light pinks, and playful accents, while intentionally avoiding harsh or heavy tones. Typography choices leaned clean and condensed, allowing subtle quirks, like a single expressive letter or hand-drawn illustration, to introduce warmth and personality. The identity reflects the founder’s realization that boldness doesn’t always need to be loud; instead, MAVI expresses confidence through thoughtful restraint, playful contrasts, and tactile details. Every design decision was made to support products that feel personal, reusable, and worthy of everyday life, honoring excellence, faith, and genuine connection through both form and function.
“Wow, I’m blown away, Aviana fully exceeded my expectations. Getting to work with her on something I care about really showed me how skilled she is. She took what I was saying, even when I couldn’t fully explain it, and literally figured out exactly what I was seeing in my head.”
MAVI Co-Founder
EVERY BRAND STARTS WITH A STORY
If you’re ready to tell yours with clarity and intention, let’s begin.