THE
StoryJaimee Griffin Photography is rooted in a lifelong love for creativity, connection, and the magic hidden in everyday life. What began as an entrepreneurial spark in childhood evolved into a photography practice centered on documenting the human experience—honest, imperfect, and deeply meaningful. Jaimee approaches photography as both an art form and an act of presence, capturing love, milestones, and in-between moments with warmth and intention. Her work romanticizes the mundane, inviting clients to see themselves, their relationships, and their lives as something worthy of celebration exactly as they are.
StrategyTHE
The strategy focused on breaking away from the “typical photographer” aesthetic to create a brand and website that felt expressive, grounded, and unmistakably Jaimee. We leaned into her love for human connection and candid storytelling by building a visual identity that felt funky yet professional—balancing earthy tones, bold accents, and organic inspiration drawn from nature. The website structure prioritized clarity and ease, guiding visitors quickly toward booking while still leaving room for personality, emotion, and artistry. Every decision—from copy direction to visual cohesion—was made to help Jaimee stand out in a saturated market, connect more deeply with her audience, and position her work as an experience rather than just a service.
“Wow, I’m blown away, Aviana fully exceeded my expectations. Getting to work with her on something I care about really showed me how skilled she is. She took what I was saying, even when I couldn’t fully explain it, and literally figured out exactly what I was seeing in my head.”
MAVI Co-Founder
EVERY BRAND STARTS WITH A STORY
If you’re ready to tell yours with clarity and intention, let’s begin.